Web site basics

Building websites – an outline [in progress]

  • Build it
    • Live dev server?
      • robots.txt User-agent: * Disallow: /
      • Disable Analytics code… un-include it baby – or – set your analytics cookies
    • GIT-scm. Version control/revision management/help in dark times
    • 404s – custom pages that notify of errors – a better 404
    • Use the force; htaccess: canonical urls and other tips and tricks
    • robots.txt / robots meta tag
    • Set up a maintenance page.
    • Version-number CSS and images (!important). Use htaccess to rewrite CSS file to eg style.css on the server. Makes life better
    • SEO
      • Unique Page Titles
      • Unique Page Meta descriptions
      • Alt tags to images
      • Title tags in the body copy
  • Work it baby (in a big G stylee)
    • Google’s Webmaster Tools
    • analytics – Google’s (of course?)
    • Keep in touch of what’s being said with Google Alerts
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