I’m a lover of Google Analytics – once you get the hang of the thing it’s a very powerful tool and enables quick reporting on visitor metrics with quite some granularity. [Did I really just say that? Oh dear.]

Especially useful are custom Advanced Segments. I’ve used UTM codes to track responses from email campaigns – very handy but requires you to craft your URLs. If you want to track incoming links for a particular website – or referrer, without control of URLs that actually link to you – it’s very easy – just not well documented – or easy to find with a Google search.

Advanced Segment based on referrer:

1. set up a new advanced segment
2. add “Source” from the Dimensions/Traffic Sources/
3. add the domain that need tracking into the value field.

It’s that easy!